The "Shoonya — Zero-Pollution Mobility" campaign promotes the use of EVs for urban deliveries and ride-hailing. Shoonya, meaning "zero" in Sanskrit language, implies the beginning and origination of possibilities. Inspired by this connotation, the Shoonya campaign plans to revolutionise the transport sector with a radical and urgent transition to zero-emission vehicles.

The Shoonya campaign has three major components:
Campaign
1. Corporate Branding Programme

The corporate branding programme recognises efforts made by industry partners to promote vehicle electrification. Under this programme, rides and deliveries carried out in EVs are branded with the Shoonya logo. The EVs used for deliveries and ride-hailing carry a Shoonya sticker and drivers wear a Shoonya badge. To find more information on the corporate partners participating in this programme, visit the Partners page.

2. Consumer Awareness Drive

A public-facing awareness drive is designed to highlight the health and environmental benefits of EV adoption. The campaign seeks to build awareness and demand for zero-pollution rides and deliveries among consumers, solidifying Shoonya as a slogan across every household in India. Visit the Media page for more information.

Campaign
Campaign
3. Resource Toolkit

The resource toolkit provides EV users with online tools to assess the costs and impact of electric vehicle adoption. These toolkits include 1) an impact tracking dashboard that shares the progress and impact of the campaign to date 2) a calculator that shows a cost and emissions comparison between EVs and their petrol, diesel, and CNG counterparts 3) a list of financing resources and policy incentives to support EV procurement. Visit the Toolkit page for more information.

Campaign
1. Corporate Branding Programme

The corporate branding programme recognises efforts made by industry partners to promote vehicle electrification. Under this programme, rides and deliveries carried out in EVs are branded with the Shoonya logo. The EVs used for deliveries and ride-hailing carry a Shoonya sticker and drivers wear a Shoonya badge. To find more information on the corporate partners participating in this programme, visit the Partners page.

Campaign
2. Consumer Awareness Drive

A public-facing awareness drive is designed to highlight the health and environmental benefits of EV adoption. The campaign seeks to build awareness and demand for
zero-pollution rides and deliveries among consumers, solidifying Shoonya as a slogan across every household in India. Visit the Media page for more information.

Campaign
3. Toolkit

The resource toolkit provides EV users with online tools to assess the costs and impact of electric vehicle adoption. These toolkits include 1) an impact tracking dashboard that shares the progress and impact of the campaign to date 2) a calculator that shows a cost and emissions comparison between EVs and their petrol, diesel, and CNG counterparts 3) a list of financing resources and policy incentives to support EV procurement. Visit the Toolkit page for more information.

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