Imagine cities with clear skies and clean air, where you can buy goods and reach your destination without contributing to air pollution. The Shoonya campaign brings together consumers and industry, to reduce emissions from the commercial passenger and urban freight sector by promoting EV adoption. The campaign is administered by NITI Aayog in partnership with leading industry players. The goal of the campaign is to raise awareness about EVs among consumers and recognise industry efforts through an integrated combination of corporate branding, impact assessment and consumer awareness.